Your personal sports brand can be built in such a way so as to transform you into a local or global signature brand, which can be leveraged to sell, endorsed and make a profit.  As an athlete you can build and capitalize on your brand by creating proper personal marketing strategies, with well-defined branding activities […]

Do you have a Sports Celebrity Brand? What is a Brand? The term “brand” has been used through the years with different meanings attached to it. From initially being used by cattle ranchers to describe the process of using branding irons to mark their animals with their “brand”, to using “brand” as the name given […]