October 2019 – Sports Image Rights Expert

Sports Marketing: Global Sponsorship New Record!

Posted 25/10/201925/10/2019 apcimgexpertLeave a commentPosted in Sports Marketing

By Athena Constantinou, Managing Director, APC Sports Consulting, Nicosia, Cyprus Global sports sponsorship is expected to reach a new record of £35 billion during the present year and to increase by an average of 6% per year between 2020 and 2024 increasing to £48 billion by the end of this period. However, according to the […]

SPORTS MARKETING: BUILDING AN ATHLETE’S BRAND

Posted 21/10/201921/10/2019 apcimgexpertLeave a commentPosted in Bulding & Commercializing the Sports Celebrity Brand

BY ATHENA CONSTANTINOU, MANAGING DIRECTOR, APC SPORTS CONSULTING, NICOSIA, CYPRUS Although some athletes are simply popular because of their sporting prowess and achievements, others have also leveraged their personality and notoriety by taking the time, trouble and expense of creating a personal brand that can be utilized for profit and influence. Throughout and beyond their […]