Managing Sports Image Rights: ‘Morality Clauses’

Posted Leave a commentPosted in Image Rights Policies and Procedures

This article is published with the kind approval of the Law360 website (www.law360.com). First appeared on 7/1/2020 in the expert analysis section of the Law360 (https://buff.ly/2QBLY9l) By Prof Dr Ian Blackshaw[1] Introduction Managing the image rights of a sports personality involves a variety of matters that need to be addressed on behalf of the sports […]

SPORTS MARKETING: BUILDING AN ATHLETE’S BRAND

Posted Leave a commentPosted in Bulding & Commercializing the Sports Celebrity Brand

BY ATHENA CONSTANTINOU, MANAGING DIRECTOR, APC SPORTS CONSULTING, NICOSIA, CYPRUS Although some athletes are simply popular because of their sporting prowess and achievements, others have also leveraged their personality and notoriety by taking the time, trouble and expense of creating a personal brand that can be utilized for profit and influence. Throughout and beyond their […]

Football: Mohamad Salah Image Rights Dispute Settled!

Posted Leave a commentPosted in Image Rights Taxation & Structuring

Football: Mohamad Salah Image Rights Dispute Settled! By Athena Constantinou, Managing Director, APC Sports Consulting Limited, Nicosia, Cyprus Nowadays, an athlete’s brand, its development and the commercial exploitation of the resulting image rights have become an integral part of the athlete’s career. The recent dispute of Mohamed Salah over the ‘unauthorized’ use of his image […]