Blog

Do you have a Sports Celebrity Brand?

Do you have a Sports Celebrity Brand? What is a Brand? The term “brand” has been used through the years with different meanings attached to it. From initially being used ...
Read More

Transform yourself into a Sports Star Brand

Your personal sports brand can be built in such a way so as to transform you into a local or global signature brand, which can be leveraged to sell, endorsed ...
Read More

Football: Mohamad Salah Image Rights Dispute Settled!

Football: Mohamad Salah Image Rights Dispute Settled! By Athena Constantinou, Managing Director, APC Sports Consulting Limited, Nicosia, Cyprus Nowadays, an athlete’s brand, its development and the commercial exploitation of the ...
Read More

Sports Image Rights: Some Comments on the Geovanni Case

By Athena Constantinou, Managing Director, APC Sports Consulting, Nicosia, Cyprus At first sight, the decision on 22 March 2019 by the UK First-tier Tax Tribunal in the Geovanni Gomez case ...
Read More

SPORTS MARKETING: BUILDING AN ATHLETE’S BRAND

BY ATHENA CONSTANTINOU, MANAGING DIRECTOR, APC SPORTS CONSULTING, NICOSIA, CYPRUS Although some athletes are simply popular because of their sporting prowess and achievements, others have also leveraged their personality and ...
Read More

Sports Marketing: Global Sponsorship New Record!

By Athena Constantinou, Managing Director, APC Sports Consulting, Nicosia, Cyprus Global sports sponsorship is expected to reach a new record of £35 billion during the present year and to increase ...
Read More