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Do you have a Sports Celebrity Brand?

Do you have a Sports Celebrity Brand? What is a Brand? The term “brand” has been used through the years with different meanings attached to it. From initially being used ...
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Transform yourself into a Sports Star Brand

Your personal sports brand can be built in such a way so as to transform you into a local or global signature brand, which can be leveraged to sell, endorsed ...
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Football: Mohamad Salah Image Rights Dispute Settled!

Football: Mohamad Salah Image Rights Dispute Settled! By Athena Constantinou, Managing Director, APC Sports Consulting Limited, Nicosia, Cyprus Nowadays, an athlete’s brand, its development and the commercial exploitation of the ...
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