SPORTS MARKETING: BUILDING AN ATHLETE’S BRAND

Posted Leave a commentPosted in Bulding & Commercializing the Sports Celebrity Brand

BY ATHENA CONSTANTINOU, MANAGING DIRECTOR, APC SPORTS CONSULTING, NICOSIA, CYPRUS Although some athletes are simply popular because of their sporting prowess and achievements, others have also leveraged their personality and notoriety by taking the time, trouble and expense of creating a personal brand that can be utilized for profit and influence. Throughout and beyond their […]