The role of social media in athlete role-modeling
By Marianna Kazazi Undoubtedly, social media has become an integral part of […]
Month: June 2023
Athlete role models and their relationship with sponsors and endorsements
By Iacovos Iacovides, Contributor Sponsorships and endorsements have evolved into an integral […]
Athlete role-models and their impact on fan engagement and loyalty
By Stefanos Gregoriou, Contributor Athletes, without a doubt, have great influence over […]