Month: November 2023

Bulding & Commercializing the Sports Celebrity Brand

Branding and Marketing Strategies for College Athletes

College athletes’ careers can go beyond their sport, since they have the opportunity to transform themselves into influential representatives of brands by strategically utilizing their name, image and likeness (NIL). Recent changes in the landscape of college sports have paved the way for athletes to further capitalize on their NIL, creating endless options and opportunities for them to build their personal brands and implement successful marketing strategies.

college athletes
NIL

Understanding the Basics: A Guide to NIL for College Athletes

The recent developments in college sports in the United States, with the introduction of Name, Image, and Likeness (NIL) rights, have led to a great shift in terms of monetization opportunities for collegiate athletes, who are now encouraged to build and capitalize on their personal brands; focusing on sports, academics but also personal achievements.