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Sports Image Rights Expert

Tag: brand

14/03/2023Bulding & Commercializing the Sports Celebrity Brand

Athletes’ brands come in different shapes and sizes

To create a personal brand, an athlete would first need to identify what they stand for and who they want to reach with their message, bearing in mind that there is no secret formula. Building a brand is a very personal affair and various athletes, all outstanding at their respective sports, are each perceived differently by the media:



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