The relationship between sports performance and public perception
By Marianna Kazazi There is no doubt that high-performance athletes become naturally […]
Author: apcimgexpert
Athletes and the use of Social Media as an Additional Revenue Stream
By Marianna Kazazi The emergence of social media and their continuous, fast-paced […]
Athletes: Pick your partners and sponsors carefully
By Aristides Costeas The newly established NIL regulations for NCAA collegiate student-athletes, […]
Athlete earnings beyond the professional sports contract: The different types of deals
By Vasilia Polycarpou With professional athletes having a volatile income relative to […]
Are commercial deals more financially rewarding than professional sports contracts?
By Stefanos Gregoriou As emphasized in our last Money Smart Athlete article, […]
Industries that invest in solo-sport athletes
By Vasilia Polycarpou With athletes trying to make the most out of […]
Sports Image Rights: The changing landscape in relation to Blockchain technology and NFTs
By Athena Constantinou and Achilleas Zapounis, Definition of Sports Image Rights: The […]
Managing Sports Image Rights: ‘Morality Clauses’
This article is published with the kind approval of the Law360 website […]
Sports Marketing: Global Sponsorship New Record!
By Athena Constantinou Global sports sponsorship is expected to reach a new […]
SPORTS MARKETING: BUILDING AN ATHLETE’S BRAND
BY ATHENA CONSTANTINOU Although some athletes are simply popular because of their […]