Blog

By Stefanos Gregoriou, The Sports Financial Literacy Academy Athletes experience stress from multiple sources. They must attend countless hours of practice each day, travel to distant competitions at various times, ...
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By Marianna Kazazi There is no doubt that high-performance athletes become naturally recognizable as they catch the interest of spectators, finding themselves in the spotlight due to their athletic accomplishments ...
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By Marianna Kazazi The emergence of social media and their continuous, fast-paced development through the years, have brought new levels of popularity and exposure for athletes; allowing them to promote ...
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By Aristides Costeas                                 The newly established NIL regulations for NCAA collegiate student-athletes, regarding partnerships and sponsorships have brought upon us exciting times for current and aspiring collegiate student-athletes, due to ...
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By Vasilia Polycarpou With professional athletes having a volatile income relative to other professions, due to their playing career having an expiry date, it is critical to diversify their income ...
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By Stefanos Gregoriou As emphasized in our last Money Smart Athlete article, due to their relatively short careers, athletes need to create multiple revenue streams, diversifying their sources of income ...
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By Vasilia Polycarpou       With athletes trying to make the most out of a relatively short-lived career in professional sports, they need to take advantage of how they engage with their ...
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By Athena Constantinou and Achilleas Zapounis, Definition of Sports Image Rights: The sports celebrity’s image is an asset with significant commercial value. This value lies within the athlete’s own personal ...
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This article is published with the kind approval of the Law360 website (www.law360.com). First appeared on 7/1/2020 in the expert analysis section of the Law360 (https://buff.ly/2QBLY9l) By Prof Dr Ian ...
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By Athena Constantinou Global sports sponsorship is expected to reach a new record of £35 billion during the present year and to increase by an average of 6% per year ...
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