Blog

Branding and Marketing Strategies for College Athletes

By Marianna Kazazi College athletes’ careers can go beyond their sport, since they have the opportunity to transform themselves into influential representatives of brands by strategically utilizing their name, image ...
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college athletes

Understanding the Basics: A Guide to NIL for College Athletes

By Vasilia Polycarpou  The recent developments in college sports in the United States, with the introduction of Name, Image, and Likeness (NIL) rights, have led to a great shift in ...
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The role of social media in athlete role-modeling

By Marianna Kazazi Undoubtedly, social media has become an integral part of our lives, serving not only as a method of communication but also as a powerful influencing tool, shaping ...
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Athlete role models and their relationship with sponsors and endorsements

By Iacovos Iacovides, Contributor Sponsorships and endorsements have evolved into an integral part of modern-day sports. Counterintuitively, they developed almost hand-in-hand with the sport industry itself over the course of ...
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Athlete role-models and their impact on fan engagement and loyalty

By Stefanos Gregoriou, Contributor Athletes, without a doubt, have great influence over their supporters; being a source of inspiration to their fans. This in turn can significantly affect fan engagement ...
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Athletes’ brands come in different shapes and sizes

By Niovie Constantinou, Contributor We have in previous articles explored the importance of athletes building their brand, as a strong brand comes with many opportunities both on and off field ...
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Athletes and Social Media Mistakes

By Niovie Constantinou, Contributor As previously discussed, an athlete’s brand is a crucial pillar to post-sports career opportunities and if used wisely, the building block to creating a legacy. At ...
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Athletes: How to overcome the fear of public perception

By Stefanos Gregoriou, The Sports Financial Literacy Academy Athletes experience stress from multiple sources. They must attend countless hours of practice each day, travel to distant competitions at various times, ...
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The relationship between sports performance and public perception

By Marianna Kazazi There is no doubt that high-performance athletes become naturally recognizable as they catch the interest of spectators, finding themselves in the spotlight due to their athletic accomplishments ...
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Athletes and the use of Social Media as an Additional Revenue Stream

By Marianna Kazazi The emergence of social media and their continuous, fast-paced development through the years, have brought new levels of popularity and exposure for athletes; allowing them to promote ...
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