Blog

Athletes: Pick your partners and sponsors carefully

By Aristides Costeas                                 The newly established NIL regulations for NCAA collegiate student-athletes, regarding partnerships and sponsorships have brought upon us exciting times for current and aspiring collegiate student-athletes, due to ...
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Athletes and the use of social media as an additional revenue stream

By Marianna Kazazi The emergence of social media and their continuous, fast-paced development through the years, have brought new levels of popularity and exposure for athletes; allowing them to promote ...
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Athlete earnings beyond the professional sports contract: The different types of deals

By Vasilia Polycarpou With professional athletes having a volatile income relative to other professions, due to their playing career having an expiry date, it is critical to diversify their income ...
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Are commercial deals more financially rewarding than professional sports contracts?

By Stefanos Gregoriou As emphasized in our last Money Smart Athlete article, due to their relatively short careers, athletes need to create multiple revenue streams, diversifying their sources of income ...
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Industries that invest in solo-sport athletes

By Vasilia Polycarpou       With athletes trying to make the most out of a relatively short-lived career in professional sports, they need to take advantage of how they engage with their ...
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Sports Image Rights: The changing landscape in relation to Blockchain technology and NFTs

By Athena Constantinou and Achilleas Zapounis, Definition of Sports Image Rights: The sports celebrity’s image is an asset with significant commercial value. This value lies within the athlete’s own personal ...
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Managing Sports Image Rights: ‘Morality Clauses’

This article is published with the kind approval of the Law360 website (www.law360.com). First appeared on 7/1/2020 in the expert analysis section of the Law360 (https://buff.ly/2QBLY9l) By Prof Dr Ian ...
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Sports Marketing: Global Sponsorship New Record!

By Athena Constantinou Global sports sponsorship is expected to reach a new record of £35 billion during the present year and to increase by an average of 6% per year ...
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SPORTS MARKETING: BUILDING AN ATHLETE’S BRAND

BY ATHENA CONSTANTINOU Although some athletes are simply popular because of their sporting prowess and achievements, others have also leveraged their personality and notoriety by taking the time, trouble and ...
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Sports Image Rights: Some Comments on the Geovanni Case

By Athena Constantinou At first sight, the decision on 22 March 2019 by the UK First-tier Tax Tribunal in the Geovanni Gomez case – Hull City AFC (Tigers) Limited v ...
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