13/01/2023Bulding & Commercializing the Sports Celebrity Brand The relationship between sports performance and public perception By Marianna Kazazi There is no doubt that high-performance athletes become naturally […]
02/12/2022Bulding & Commercializing the Sports Celebrity Brand Athletes and the use of Social Media as an Additional Revenue Stream By Marianna Kazazi The emergence of social media and their continuous, fast-paced […]
08/11/2022Bulding & Commercializing the Sports Celebrity Brand Athletes: Pick your partners and sponsors carefully By Aristides Costeas The newly established NIL regulations for NCAA collegiate student-athletes, […]
21/10/2022Bulding & Commercializing the Sports Celebrity Brand Athlete earnings beyond the professional sports contract: The different types of deals By Vasilia Polycarpou With professional athletes having a volatile income relative to […]
21/10/202221/10/2022Bulding & Commercializing the Sports Celebrity Brand, Uncategorized Are commercial deals more financially rewarding than professional sports contracts? By Stefanos Gregoriou As emphasized in our last Money Smart Athlete article, […]
30/09/202230/09/2022Solo-sport athletes Industries that invest in solo-sport athletes By Vasilia Polycarpou With athletes trying to make the most out of […]
01/08/202202/08/2022Bulding & Commercializing the Sports Celebrity Brand Sports Image Rights: The changing landscape in relation to Blockchain technology and NFTs By Athena Constantinou and Achilleas Zapounis, Definition of Sports Image Rights: The […]
09/01/202005/08/2022Image Rights Policies and Procedures Managing Sports Image Rights: ‘Morality Clauses’ This article is published with the kind approval of the Law360 website […]
25/10/201905/09/2022Sports Marketing Sports Marketing: Global Sponsorship New Record! By Athena Constantinou Global sports sponsorship is expected to reach a new […]
21/10/201905/09/2022Bulding & Commercializing the Sports Celebrity Brand SPORTS MARKETING: BUILDING AN ATHLETE’S BRAND BY ATHENA CONSTANTINOU Although some athletes are simply popular because of their […]